We do not currently have any dates confirmed for this ‘Effective Social Media Marketing and Paid Social’ course. To register your interest in this course please contact us here, and once we have a new date confirmed a member of the team will be in touch with you.

With nearly half of the world’s population using social media networks, a vast range of platforms offer valuable marketing and engagement opportunities. It helps businesses send their brand’s message to the right people, at the right time and build greater trust and awareness.

This Effective Social Media Marketing and Paid Social Training course has been specifically designed to help your business gain the knowledge of the most up to date and practical social media tools to help improve your social media activity and give you a competitive edge.

By attending this course, you will develop more sophisticated social media strategies; develop a more effective engagement approach and gain the expertise to effectively utilise more advanced social media tools.

Through tutor-led sessions and laptop-based exercises, you will gain hands-on access to useful social media tools and see the impact they can have. You will also be able to take away a social media toolkit that can be implemented within your own organisation.

About the Trainer: Andrew Bruce Smith
Andrew Bruce Smith is a specialist digital PR, social media, SEO and analytics trainer and consultant. With a career spanning 34 years, he has developed and implemented many highly successful strategic digital communications programmes for some of the world’s biggest brands including IBM, CapGemini, Apple and Checkpoint.

Learning Outcomes

  • Learn from best and worst practice to inform your social media strategy
  • Improve how you manage risk, utilise the most effective platforms and build positive engagement
  • Develop highly effective cost-saving strategies to gain more impact for less output
  • Take a more in-depth look at LinkedIn, widely-regarded as the most effective social media platform for business
  • Develop a more advanced social media toolkit to enable you to get the most out of social media platforms
  • Effectively utilise social media tools to give your organisation a competitive edge
  • Take away tools, techniques and methodologies to raise your social media efforts to the next level
09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Effective Engagement and Strategy

  • Ensure your social media strategies are informed by data and evidence
  • Developing and optimising your social media strategy
  • Integrating trust as default into your brand image
  • Tools and tactics to maximise engagement
  • Equipping yourself and your teams with the tools and techniques to identify influencers on social media
  • Mapping exercise:
    • How do we identify influencers?
    • Which influencers should we engage with? And how?
  • Blogging and vlogging – why is it used? How to create and monitor engaging and shareable content
  • Reputation and risk management on social media – how to deal effectively with negative communication
10:45 - 11:00

Morning Break

11:00 - 12:00

Using Social Media to be More Cost-Effective

  • Effective testing, measurement and assessment tools to gain more value for money
  • How an effective implementation of social media strategies that can generate revenue
  • Looking at when ‘not-acting’ is more effective than ‘acting’ on social media and exploring the decision-making process relating to social media activity
  • Getting the most from paid social media content
  • Developing a regular stream of organic content and reaping the benefits
  • The importance of being agile and how social media enables such processes
12:00 - 13:00

Workshop 1: Develop an Advanced Social Media Toolkit

In this session, delegates will delve into what social media platforms can offer so that you can take your social media activity to the next level and remain adaptive as networks evolve:

  • Instagram
  • Facebook
  • Twitter
  • Google Data Studio (creating free integrated social media and digital marketing reporting dashboards)
  • YouTube for business
13:00 - 14:00


14:00 - 16:00

Workshop 2: Lead Generation Through LinkedIn and Other Paid Tools

In this session, delegates will delve into how best to utilise LinkedIn, as the only social media platform specially developed for business-use:

  • Overview of how organisations can exploit LinkedIn
  • Introduction to LinkedIn Sales Navigator for audience research, content development and lead generation
  • LinkedIn Campaign Manager: how to plan, build and execute highly effective sponsored content campaigns for LinkedIn
  • LinkedIn Campaign Manager: how to plan, build and execute highly effective sponsored content campaigns for LinkedIn
  • Introduction to Facebook Ad Manager: getting the most out of paid activity on Facebook and Instagram
  • Introduction to Twitter Ads: making informed decisions about promoted Tweets
16:00 - 16:15

Feedback, Evaluation and Close

Central London

Q: Can I book without a purchase order number?

A: Yes. After you have booked on to the course, simply email  [email protected] and attach the purchase order raised. Please quote your order reference number and the course you are booked onto.

Q: Can I make a provisional booking?

A: Unfortunately, we do not accept provisional bookings. Registrations are subject to our terms and conditions. View terms and conditions here

Q: Can’t find what you are looking for?

A: Why not contact a member of the team on 0800 014 2468 or email [email protected]

Q: I can no longer attend the course; can a colleague attend in my place?

A: Substitutions may be made up to 48 hours prior to the event. Please call 0800 014 2468 or email [email protected] with the replacement's details.

Q: I have just registered for the course, when will I receive the joining instructions?

A: You will receive the joining instructions and reminders, 2 weeks, 1 week and 3 days before the course date. Please check your spam box to see whether the joining instructions were sent there, if not please call 0800 014 2468 so we can have these sent to you immediately.

Q: I have special dietary requirements; how can I request this?

A: Special dietary requirements can be catered for, please ensure you include this in the further information box when registering your place. If you have forgotten to add this, you can also send your requirements to [email protected] or call 0800 014 2468. Please let us know as soon as possible so we can ensure your needs are met.

Q: Is lunch included?

A: Yes, a seated two-course hot buffet is served at lunch. Light breakfast is served in the morning and a wide selection of tea and coffee are served throughout the day.

Q: Is VAT included within the price?

A: Prices stated do not include VAT.

Q: Why haven’t I received the speaker’s presentation?

A: Speakers presentations are sent by email a week after the event date. Please contact a member of the team on 0800 014 2468 or [email protected] if it has been more than a week.

Q: What is your cancellation policy?

A: Cancellations must be received in writing 30 working days before the date of the event and will be subject to a £195+VAT administration fee. Cancellations received after this time will be subject to the full delegate fee. View full terms and conditions here

Q: Will there be WI-FI?

A: Yes, all our venues have the latest technology, offer full audio-visual support and high-speed wifi.