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Every business needs to write for a diverse range of people, from stakeholders to the general public. Engaging these different audiences and getting your desired message across can be challenging.

Led by copywriter and journalist Eddy Lawrence, this course equips you with the skills and tools needed to plan and create confident and persuasive copy, no matter the audience.

Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice, and frame your message in a way that will gain a positive response every time.

Eddy is a journalist, copywriter and editor. He writes for the Guardian, Shortlist and Time Out, and regularly runs talks and masterclasses on copywriting for businesses and the public.

Before that Eddy was Music Editor of Timeout, where he planned and commissioned all music content for Time Out London magazine and website, achieving a balance between big name interviews (Jay Z, Blur, Lady Gaga) and exciting new music from all genres.

About the trainer: Eddy Lawrence
Eddy is a journalist, copywriter and editor. He writes for the Guardian, Shortlist and Time Out, and regularly runs talks and masterclasses on copywriting for businesses and the public.

Before that Eddy was Music Editor of Timeout, where he planned and commissioned all music content for Time Out London magazine and website, achieving a balance between big name interviews (Jay Z, Blur, Lady Gaga) and exciting new music from all genres.